Pengaruh Nilai Nasabah Terhadap Loyalitas Melalui Kepuasan Nasabah Sebagai Variabel Intervening Pada PT. Permodalan Nasional Madani (PNM) Mekar Cabang Hamparan Perak Deli Serdang
Keywords:
Nilai Nasabah, Loyalitas, Kepuasan NasabahAbstract
This study aims to find out whether Customer Value and Customer Loyalty affect Customer Satisfaction at PT. Permodalan Nasional Madani (PNM) Mekaar Cabang Hamparan Perak. This type of research is quantitative research. This research was conducted at the PNM Mekar (Fostering a Prosperous Family Economy) office which is located at Jl. Sukaramai Dusun III Pasar II No 169 Kec. Hamparan Perak Kabupaten Deli Serdang. The population in this study consisted of all PNM Mekar Cabang Hamparan Perak, totaling 4393 customers. The number of samples in this study was 500 Mekar Hamparan Perak PNM customers. The results of this study There is a partial influence between customer value on customer loyalty at PT. PNM Mekar Hamparan Perak. There is a partial influence between customer loyalty on customer satisfaction at PT. Mekar Hamparan Perak. There is a partial influence between customer satisfaction on customer value at PT. PNM Mekar Hamparan Perak. Customer value and customer loyalty simultaneously influence customer satisfaction at PT. PNM Mekar Hamparan Perak
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